Lace up and feel the legacy. Produced at the cross section of art, music and culture, this champion running shoe helped define the '90s. Worn by presidents, revolutionised through collabs and celebrated through rare colourways, its striking visuals, Waffle outsole and exposed Air cushioning keep it alive and well.
Air Max 90
The '90s were a turning point in culture—art, music, fashion and sneakers. The Air Max was at the forefront of the movement. With even more exposed Air cushioning and a bold new colour affectionately dubbed as "infrared", the revolutionary design helped the first 90 take on a life of its own. No longer just a running shoe, it solidified Air Max as a streetwear cornerstone.